Because first match wins.
Append mode stops scanning lookup rows as soon as it finds a match.
If the match occurs after earlier non-matches, that’s fine.
But if:
-
Whole-word is enabled
-
Or match location is restrictive
Then a visually “obvious” match may never qualify.
Example
Lookup value: US
Input text: RUSSIA
-
Whole-word ON → no match
-
Partial match OFF → no append
Lesson
String matching rules matter more than the data itself.